Maddam Festival want to reactivate the music events after the covid but they are afraid people don’t want to attend to events in 2021 because of the pandemic. They want to develop a mobile app to encourage people to go to this season’s event. They request not only an app but a suite of solutions to avoid covid situations that may people make the decision of not going to the event.
After running a survey we realised that the potencial audience is really looking forward to come back to the festivals. Still, 65% of intervieweds were afraid of covid and they demanded specific actions on covid situation. We created a stress-imact matrix and came up with some specific features avoid unnecessary crowds of people: - Real-time capacity tracking available. - Booking for food and drinks in the foodtracks of the festival and posibility to buy through the app. - In-app tickets to avoid long lines. - Add friends to your festival contacts makes easier to track the path in case of positive in Covid. - Geolocation: real-time geolocation to know always where your friends are. - Always available emergency contact.
Briefing
Research
Interviews and surveys
Research report
Personas
Customer Jurney
Benchmark
Effort / value matrix
MVP definition
Sitemap
Flows
Wireframing
Hifi
Dynamic prototype
Testing / Feedback
Stakeholder
UX/UI Designer
Users
Maddam Festival company request our services to design an app for their next event.
The concept of Maddam Festival is a line-up made only by girl-bands.
This event has been celebrated in concert halls during years before the pandemic and in 2020 was canceled due to the pandemic situation.
In 2021 it will be celebrated outdoor in Recinto Valdebebas – IFEMA, Madrid.
Technical requirements:
Native app for iOS / Android
Log in
Artists
Line-up
Buy tickets
News
General info: The festival, Covid steps, concerts enclosure…
Sponsors
FAQ
Maddam Festival request not only an app, but a full consultory to align their business to the new Coronaviruos crisis.
Some ideas they had:
Hosting for foreigners
Streaming event (cheaper) for people still afraid of Covid
Merchandising online shop
We thought the app could be useful not only before the event but during the event.
This app is a good oportunity to reduce the risk of people not going to the festival because of the covid.
Take advantage of the app to make a safer festival.
Conclusions
On top of everything the feedback was very positive. These are the conclusions: