Challenge

Maddam Festival want to reactivate the music events after the covid but they are afraid people don’t want to attend to events in 2021 because of the pandemic. They want to develop a mobile app to encourage people to go to this season’s event. They request not only an app but a suite of solutions to avoid covid situations that may people make the decision of not going to the event.

Solution

After running a survey we realised that the potencial audience is really looking forward to come back to the festivals. Still, 65% of intervieweds were afraid of covid and they demanded specific actions on covid situation. We created a stress-imact matrix and came up with some specific features avoid unnecessary crowds of people: - Real-time capacity tracking available. - Booking for food and drinks in the foodtracks of the festival and posibility to buy through the app. - In-app tickets to avoid long lines. - Add friends to your festival contacts makes easier to track the path in case of positive in Covid. - Geolocation: real-time geolocation to know always where your friends are. - Always available emergency contact.

Maddam Festival app is an academic project from scratch.
It was collaborative with Lorena Álvarez

Roadmap

Briefing
Research
Interviews and surveys
Research report
Personas
Customer Jurney
Benchmark
Effort / value matrix
MVP definition
Sitemap
Flows
Wireframing
Hifi
Dynamic prototype
Testing / Feedback

People I collaborated with

Stakeholder
UX/UI Designer
Users

Briefing

Briefing

Maddam Festival company request our services to design an app for their next event.
The concept of Maddam Festival is a line-up made only by girl-bands.
This event has been celebrated in concert halls during years before the pandemic and in 2020 was canceled due to the pandemic situation.
In 2021 it will be celebrated outdoor in Recinto Valdebebas – IFEMA, Madrid.
Technical requirements:
Native app for iOS / Android
Log in
Artists
Line-up
Buy tickets
News
General info: The festival, Covid steps, concerts enclosure…
Sponsors
FAQ
Maddam Festival request not only an app, but a full consultory to align their business to the new Coronaviruos crisis.
Some ideas they had:
Hosting for foreigners
Streaming event (cheaper) for people still afraid of Covid
Merchandising online shop

Our first input

We thought the app could be useful not only before the event but during the event.
This app is a good oportunity to reduce the risk of people not going to the festival because of the covid.
Take advantage of the app to make a safer festival.

Research

Given Info

Found Info

Interviews and surveys

Survey

Interviews

Research report

You can see the full report here:

Research report

Personas

Persona 1

Persona 2

Persona 3

Persona 4

Benchmark

You can see the full benchmark here:

Benchmark

MVP Definition

Basic featurings

  • Login / Registro
    • Un perfil de usuario completo donde podrás realizar tus gestiones y ver su estado. Por ejemplo, comprar las entradas o adjuntar tu prueba de antígenos.
  • Artistas
    • Listado de artistas y grupos que asisten al festival, así como información general, listas de música y enlace a sus RRSS.
  • Horarios / Carteles
    • Podrás activar notificaciones para que te avise de que empieza un concierto que quieres ver y en qué escenario.
  • Comprar entradas
    • Podrás gestionar la compra / devolución de entradas desde la APP y además conseguir descuentos. También podrás guardar tu entrada digital para acceder al festival sin necesidad de colas.
  • Geolocalización y consulta de aforos
    • Podrás activar tu localización y consultar el aforo de las diferentes zonas así como ver dónde se encuentran tus amigos en todo momento.
  • Realizar pedidos a las barras
    • Para reducir los aglomeraciones podrás hacer un pedido a las barras de comida y bebida a través de la app e ir a recogerlo cuando esté listo
  • Noticias
    • Estarás al día de todo lo que pasa antes, durante y después del festival. Además, también tendrás la opción de activar notificaciones
  • Información
    • Información completa sobre el festival, recinto, medidas COVID, barras de comida / bebida, transporte, alojamiento…
  • Incidencias y contactos de emergencia
  • Patrocinadores
  • FAQs

User flows

Wireframing

Hifis

Dynamic prototype

You can see the dynamic prototype here:

Dynamic prototype

Testing / Feedback

Conclusions

On top of everything the feedback was very positive. These are the conclusions:

  • The user easily finds how to buy tickets
  • People appreciate to have the tickets, Covid test and other info in their profile in the app
  • The user really appreciates to find friends in the app during the festival
  • To be able to order food and drinks was top ranked among the features
  • The users find very useful to set  alerts for the concerts they are interested on
  • There are some issues with the navigation that needs to be fixed